DEVELOPMENTAL
PLAY KITS

Science-backed toys and sensory chews designed to support your baby's brain, eye, and sensory development from day one.

Support
brain development

High Contrast
Visual stimulation

ot-approved
supported

DEVELOPMENTAL
PLAY KITS
LEARN THROUGH PLAY!

SCIENCE BACKED PLAY

Built On Research.
Chosen With Purpose.

We draw on child development research and expert guidance to bring Australian families toys that support learning, creativity, sensory development, and confidence.

Brain Growth

Brain Growth

By age 5, a child’s brain reaches around 90% of its adult size.

– Harvard Center on the Developing Child

Vision Learning

Vision Learning

Vision plays a major role in how babies explore and understand the world.

– Journal of Vision Research

OT-Approved

OT-Approved

Our Sensory Chew Necklaces are used by families and therapists across Australia.

– Trusted by Pediatric OTs

Premium quality

Safe, non-toxic & built to last

Parent approved

hundreds of 5 star reviews

Fast shipping

Free on orders $200+

PURPOSE BUILT

Made to grow young minds

Learning Through Play

We're the kids splashing in the mud with paint on our faces. We believe that having fun is intrinsically linked to development growth.

Made with love & care

Purposeful Play, Backed by Science

Every Muli Roo bundle is thoughtfully curated to support specific stages of early development. From high-contrast visuals and sensory exploration to fine motor skills and cognitive growth, each product is chosen with purpose to help little minds learn, discover, and thrive.

Spark early childhood learning!

Did you know a child's brain grows the most from birth to age 5? By age 3, it's already 80% of its adult size, and by age 5, it's nearly fully grown at 90%! Thats why it's so important to combine play and learning early!

Play Now, Pay Later!

Now offering Afterpay Australia wide! Enjoy premium kids toys today.

Smile - Play - Grow - Learn - Flourish - Dance - Sing - Laugh -

Trusted Sensory Support

Our sensory chew range is designed to help children self-regulate, focus, and feel calm throughout their day. Trusted by occupational therapists and loved by families, these safe, durable chews provide comforting sensory input that can help reduce anxiety, support emotional regulation, and satisfy chewing needs in a positive way.

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